Inspiring Creativity is a short film created by Liberatum, directed by Pablo Ganguli and Tomas Auksas, and presented by illy, featuring 21 artists and cultural figures from art, fashion, film, design, technology and music. The film is an insider's perspective on inspiration from the minds of leading creative personalities including:

Diana Picasso, Academy Award winner Hans Zimmer, Inez van Lamsweerde, Vinoodh Matadin, Academy Award nominee James Franco, Joan Smalls, Johan Lindeberg, Jonas Mekas, Hans Ulrich Obrist, Nico Muhly, Karen Elson, Karim Rashid, Klaus Biesenbach, Academy Award nominee Lee Daniels, Lola Montes Schnabel, Marilyn Minter, Mark Romanek, Tracey Emin, Moby, Paul Schrader, and TED founder Richard Saul Wurman.

Through the authentic interpretation and responses from these individuals, the overall project communicates what inspires creative thinking and behaviors for nurturing inspiration, while provoking thoughts on how culture, society, and technology continue to affect creativity.

Inspiring Creativity - A Liberatum film presented by illy from Liberatum on Vimeo.

About Liberatum

Liberatum is a unique arts and culture organization that creates and produces some of the most spectacular multidisciplinary festivals, summits, content and fascinating cultural happenings in the world attended by Academy Award winners, Nobel Prize Winners, creative pioneers and cultural icons. Over the last twelve years, Liberatum has curated and presented a new kind of innovative cultural diplomacy movement on the world stage. Countries as diverse as Russia, India, Morocco, China, Germany, Papua New Guinea and Turkey have hosted remarkable Liberatum projects - from education to human rights, science to fashion, and literature to cinema. Special Liberatum events have taken place in major European cities such as Paris, Berlin and London, featuring leading cultural figures of our times - including Gore Vidal, Tilda Swinton, Pharrell Williams, Dame Zaha Hadid, James Franco, Sir Terence Conran, Dame Vivienne Westwood, Sir Richard Branson and Nobel Prize winners Wole Soyinka and Sir VS Naipaul.

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QUOTES FROM THE FILM

• “Most of us do not even know how to ask a question. Most of us do not see the root of the word ‘question’ is ‘quest’. Most of us don’t have a quest in our life.” Richard Saul Wurman, TED founder

• “I’ve found music over the course of my life is slightly more astoundingly inspiring than great cinema” Mark Romanek 

• “I feel like we live in a culture where people are being content at just being good enough. To be a viable artist or musician or filmmaker, you really had to master your craft. To be a photographer, you had to understand your camera, your film, the developing process, the printing process – now you don’t need to know any of that.” Moby

• “I’ve been going through screening exercises, I’ve been rolling on cylinders, and meditation is very good because somehow it makes you look your intellectual control.”  Johan Lindeberg

• “What I’ve learned to do – and just started doing this past year – is painting on my lunch hour. I paint the actors in the film. This is just a way of generating more work from a single project” James Franco

• “True creativity comes from restriction & limitation” Paul Schrader

• “I’ve never written a note of music for money, because money is not inspiring. If anything, it gets in the way of things.” Hans Zimmer

• “Creativity. All those creative people you are ruining my visual world. You are ruining my food. You are ruining everything I respect. All those schoold that promote creativity. I would like to ban all of you to some distant island. Why don’t you just paint, or make films, or sing, or play music. Forget creativity.” Jonas Mekas 

• “I find it important to find these subversive people who have been driven away by the shame of social networking. This world where people who are living off of their phones and who are beating the shit out of human perception” Lola Montes Schnabel
• “I think if it wasn't for my creativity, I would probably be dead now.” Tracey Emin
•  “If I wasn't creative, I don't know how I would function. I don't know who I would be.” Karen Elson