Dr. Art Markman Column: Smart Thinking Using cognitive science to help you solve problems and outthink your rivals.
Art Markman is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at the University of Texas at Austin. He is also director of the Program in the Human Dimensions of Organizations. He has published over 125 papers on topics including analogical reasoning, decision making, and motivation. His next book, Smart Thinking will be published in January, 2012 by Perigee Books.
Find out more at http://www.smartthinkingbook.com