How To Be Creative | Off Book | PBS Digital Studios (Video)

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Synopsis

Creativity has always been essential for our cultural growth, but there are still many misconceptions about this elusive process.

Creativity has always been essential for our cultural growth, but there are still many misconceptions about this elusive process. Not the left-brain/right-brain binary that we've come to believe, being creative is considerably more complex, and requires a nuanced understanding of ourself and others. Being a powerful creative person involves letting go of preconceived notions of what an artist is, and discovering and inventing new processes that yield great ideas. Most importantly, creators must push forward, whether the light bulb illuminates or not.

Featuring:

Julie Furstein, author http://www.julieburstein.com/
Scott Barry Kaufman, Ph.D., Cognitive Psychologist http://scottbarrykaufman.com/
Kirby Ferguson, filmmaker http://www.everythingisaremix.info
Ramsey Nasser, Computer Scientist http://nas.sr/

Tags: collaboration, creative process, creative strategy, creativity research, science of creativity

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