Viewing all entries tagged with:

Branding-strategy

  • 4 Things Brands Need To Know About Storytelling

    Today, when consumers take notice of a brand, they are less likely to run to a store and more likely to jump on the Internet, where their digital activity can be retargeted by competitors. We need to shift from crafting messages to creating experiences. Brands can no longer rely on slogans and jingles, but must learn to tell stories.