Viewing all entries tagged with:
Decision-making
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The New Psychology of Marketing
"(...) brands will become more powerful in the digital age, not less. Purchases will be more emotive and less rational. To compete, marketers will have to become experts on not only HTML5 and the mobile web, but also on the archetypal software of the human mind."
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The Desire For Autonomy
Why our need to make choices freely is so crucial to our happiness
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When To Trust Your Gut
And when you absolutely, 100% should not.
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The Irrationality of Irrationality: The Paradox of Popular Psychology
The popular psychology of judgement and decision making is enlightening. But many readers are approaching these books uncritically.
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Creativity and Human Reasoning During Decision-Making
"The results provide evidence that the human executive system favors creativity for compensating its limited monitoring capacity" explained Dr. Koechlin
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Putting Your Intuitive Feelings into Words Can Change Your Preferences
What are the consequences of having to justify one’s intuitive preferences before making a decision?
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Dr. Robert Bilder: Personal Brain Management (Video)
Personal Brain Management: technology and design for health and happiness.
