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It’s common for the “highly creative” to find sales and marketing hard to stomach. There’s a constant tension between sales functions and the reason we have to do these functions in the first place: our creative work. Is it even possible to be a true maker and an entrepreneur and make money?
Great storytelling is infinitely more than simply producing content. It is, in fact, no less than helping customers connect with the soul of your enterprise.
It's not just about passion - choose an occupation that provides a good motivational fit for you as well.
Creativity has two phases: generation and evaluation. You need to adopt a different mindset for each.