Video Killed the PowerPoint Star

Video Killed the PowerPoint Star

Business August 12, 2013 / By Lisa Bodell
Video Killed the PowerPoint Star

Innovation Firm Presents the Next Generation in Corporate Learning.

Controversial studies suggest that people remember 10% of what they read, 20% of what they hear, 50% of what they see and 90% of what they do[1]. Betting that the future of learning is in seeing and doing, innovation training firm futurethink developed Tool School, a new series of engaging 10-minute video tutorials. Produced by Goldbug Films with actors from Law and Order and 30 Rock, the videos teach leaders and employees how to apply innovation techniques in everyday work situations and transform organizational cultures into more innovative ones.

“There’s tremendous pressure on employees to be more creative and innovative,” said Lisa Bodell, futurethink CEO and award-winning author of Kill the Company: End the Status Quo, Start an Innovation Revolution. “Yet teams are often globally dispersed and inundated with endless emails, meetings, and reports. Tool School solves today’s workplace challenges with bite-sized learning that is both outcome-focused and cost-effective.”

With a style that more resembles the TV series, “The Office,” than the typical training video, each Tool School episode is led by a senior facilitator in real-world business settings and includes step-by-step, onscreen instructions. Tips for leaders are highlighted in asides—and blooper reels remind viewers that experimentation and mistakes also have a place in the innovation process.

Tool School will be available on September 1, 2013. For a free demo or pricing, contact futurethink at or call 646. 257. 5737

[1] 2006 Summit on Educational Games


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