Ryan is a strategist for bestselling authors and billion dollar brands like American Apparel, Tucker Max and Robert Greene. His work has been used as case studies by Twitter, YouTube and Google and has been written about in AdAge, the New York Times, Gawker and Fast Company. He has authored three books: Trust Me I'm Lying, Confessions of a Media Manipulator, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising and The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph. He currently lives in Austin, Texas with his rebellious puppy, Hanno and pet goats.