9 Ways To Be More Creative

9 Ways To Be More Creative

Create December 01, 2013 / By Dr. Jonathan Wai
9 Ways To Be More Creative

Some lessons from Clive Thompson on how to be more creative.

I recently had the opportunity to talk with the technology journalist Clive Thompson, author of Smarter Than You Think.  You can read the full conversation here.  From that chat, I distilled nine lessons from Clive on how we can improve our thinking, with and without technology.

1. Spend Significant Chunks of Time Offline

“I think it’s good to spend significant chunks offline. For example, I don’t check my email on weekends.  This means I’m usually off social media…I’ll text a bunch because that’s social for me and how I organize social behavior. But I tend to get more reading done and my brain gets pulled in a cooler direction. And a lot of people tell me they can’t do that because their boss demands they check email all weekend. And this shows that a lot of the problems of distraction we have are not really latent in the technologies themselves, they’re latent in the power relations that emerge from those technologies.

White collar workers now probably need to have a solidarity movement that equals that because their labor is now constantly squeezed by employers who have the ability to reach them 24/7.  The smart employers…recognize that it’s actually bad for the caliber of their employee’s thought to be constantly pecked at like ducks all week long.  And I think Volkswagen and a few other firms have instituted this policy of turning the Blackberry servers off after a certain hour at night and on the weekends, so there’s no email coming into their employees… this has been what the unions have been espousing for a hundred years, the weekend works.  It’s a civic and social good and for an employer it should be a corporate good too.  Let people disconnect from your corporate demands.”

2. Engage in “Cognitive Diversity”: Do Something Mentally Different

“One of the things I talk about in my book is the need for what I playfully call cognitive diversity.  If you buy the idea that the way we communicate and write, express, and form our ideas online is qualitatively different from the ways we do it offline, and that those are productively or usefully different from traditional less social thinking offline, then it’s still incredibly useful to read immersively for eight hours, go for a long walk, or just argue about something drunkenly at a bar with a friend.  These things are sufficiently different from the ways we conduct ourselves online, and it will drag your mind in usefully different modes of thought. 

The same type of thing of just doing something different with your body, the reason why we get ideas in the shower is because we’re not working and our bodies are doing something totally different, it’s a new stimulus environment, and the stuff we’ve been ruminating on just assembles itself in a completely different way in our subconscious…So if you’re a person that works with words all day long like I do it’s really good to do something completely nonverbal in your spare time.  I’m an instrumentalist, so I’ll play guitar for half an hour at the end of the day and it’s a fabulous way to put my brain in a totally different embodied state.  I often come away from it having solved some sort of problem…And it is very emotionally valuable as well, which exercises whole other parts of my personality.  Everyone’s got something like that, some people like to cook, they’ll spend eight hours on Sunday doing a fantastic Indian food dish, running, playing team sports.  These are all things that are connected to the quality of our overall lives and thinking.  Knowing when to shift between public and private thinking—when to blast an idea online, when to let it slow bake—is a crucial new skill: cognitive diversity.”

3. Don’t Isolate Yourself: Learn Social Thinking

“Our intelligence has never been entirely just in our heads.  A huge amount of our thinking is what the philosopher Andy Clark would call taking place in the extended mind, which is to say, using all sorts of resources outside of us to help scaffold our thinking in new directions and capabilities that are impossible with the mind alone.  That ranges from something as simple as being able to write something down so you no longer have to hold it in your head for the short or for the long term…a huge amount of human cognition has relied on resources outsides of our heads in the same way that the basics of our memory relied very heavily on social dynamics, social remembering, or what psychologists call transactive memory.

When groups of people hang out…they are very good at retaining meaning, but we’ve relied on other people as sort of these cognitive amplifiers.  So you could ask the question, are we dumber if we’re not around other people?  Are we smarter if we’re near them? I think the answer is yes, we are smarter when we are around other people, we are smarter when we are around all sorts of external scaffolds for our thinking, and that’s an essential definition of being human.

One of the things my book tries to do is a huge amount of what we typically think of as intellectual work has always been very social and transactional with other people. And we’re too frequently defining intelligence and thinking as sitting and peering at a book alone for ten hours or ten years.  And while that’s an undoubtedly powerful mode of thought, in the real world a huge amount of thinking happens when we’re arguing, bickering, and relying on each other and working in groups.  And one of the reasons this has been denigrated is because socializing has been read as feminine—social skills and EQ.  And you see this right now.  All the sort of big thinkers out there complaining that social media is trivial and stupid are these middle aged male novelists, right? Jonathan Franzen, for example. They are literally saying, unless you are isolated, and remain isolated, somehow your thinking is contaminated and shallow and trivial.”

4. Find Your Passion: It Drives Memory and Creativity

“Passion is what drives memory. So we can now account for a more diverse array of information, and we can now have far more serendipitous encounters with knowledge and other people, that you probably get a net increase in creativity. But it is also true that if you want to have powerful creative leaps in the sense of going on a long walk and suddenly being hit by a bolt out of the blue, you have to deeply internalize knowledge. So it is incumbent upon the person who wants to be creative to really wrestle with the material they are thinking about. So you have to have those disconnected moments where you can think without being distracted. You also need to do more generation, such as writing about it, or writing it in front of other people. This is enormously powerful for encoding in our heads what we’re thinking about. 

The distraction stuff has made things harder, but the generation stuff has gotten easier.  Even arguing about things through email has powerful effects in getting things to sink into your head.  If we stopped lingering over the stuff that we cared about, you could argue that we are losing some creativity, but in practice I think when people are obsessed with something they do linger over it.  So really what you have is a cultural problem. I would like people to be obsessed with space exploration more, with politics more, which is the age old question of “How do we get people passionate about the things that are the big things?” That’s what you and I are trying to do.  We’re constantly trying to seduce people into thinking about science by posing it in a really delightful way. You attract more flies with honey.”

5. Don’t Just Follow The “Thought Leaders” Or Elite

“I think what’s happening now with the internet is cultural elites—and I would probably include myself in that category because I’m a New York writer—are startled to discover just how diverse human interest and human passions really are.  Because when you live in one of these cities on the coast, you think wow, everyone is really unified around X, Y, or Zed, because we’re writing about it.  But then you discover, no, no, no, people don’t care about that at all!   

For example, book scan comes along to see what books people are actually reading, and the New York Times doesn’t put together its bestseller list based on what books are actually selling, they put it together based on a handful of carefully picked bookstores in elite markets because that’s who they care about—“thought leaders” to use one of the most obnoxious phrases coined in the last ten years. Thought leaders.  So it turns out the country buys a million-gazillion Christian books and a lot of self-help right? So as soon as we got information about what the average person was really doing it didn’t in any way cohere with what the people—who thought they had a lock hold on canon—thought everyone should be talking about.  And the internet has a little bit of that effect.  Because it makes conversation visible it startles us with the diversity of what people actually care about.

One of the things I think is really unsettling about the internet and the way it has transformed society is how little people actually care about the things we thought they should care about.  This is always what freaks out cultural elites. They thought everyone cares about the same five books they read.  But they go online and everyone’s talking about Twilight, their fantasy sports league, Pokemon, their Tea Party meeting, gardening, and knitting.  And the elites are like, “Oh my God, why is everyone so dumb?” And by dumb they meant why isn’t everyone reading the same five books I was reading?”

6. Know When (And When Not) To Rely On “Outsourced Intelligence”

“If you automate skills that shouldn’t be automated you can degrade the quality of your performance and thought. So we have Google self-driving cars coming along. On the one hand this is great because humans are dreadful at driving.  We should not be driving.  We have terrible wandering minds and are too easily distracted. We are overly confident in our abilities and have a dreadful sensual appreciation for the kinetic power of a two ton object moving at sixty miles an hour.  So I would way rather have a robot controlling the car. The danger of this is when you have to suddenly hand the control back to a human. 

So I’m in the car and sleeping, playing a video game, or not paying attention, or reading a newspaper, and suddenly my self-driving car goes “Oh my God, something is happening that I can’t handle” and says “Here Clive, you drive.”  And maybe I haven’t actually driven the car for two years now. So I’m probably going to be a disastrously bad driver. So if you hand off to a machine or an algorithm, you can lose the habit of doing that task. This is a really interesting problem and I don’t know how they’re going to get around that with self-driving cars. The statistical answer is if I am handed back the car I likely will crash it, but the overall damage rate of handing off the control of cars to robots will still be so much lower so it’s worth it overall.

So how does this analogize to cognitive tasks that aren’t so life and death? One example is with calculators and learning math. The evidence seems to show that if you give a kid a calculator too early a stage in their learning they won’t learn it quite as well because they don’t get the chance to really wrestle with those procedures internally. It’s even bad to routinize or hand over to an algorithm the act of addition with carrying.  Add one number, carry it over, that’s an algorithm for adding. Studies show it prevents the kid from thinking about what the numbers mean…I see this in my kids learning, where teachers do teach the algorithm but they also teach different ways to think about the numbers… once you’ve grasped these basic math concepts, using a calculator is fine and this actually improves their ability to learn math, discover more playful combinations of numbers, and ratchet themselves ahead.”

7. Play Video Games, The Gateway Drug To New Learning

“I became aware early on, that as Dave Weinberg says “everything is miscellaneous.”  Whatever it is you care about, there are more people that don’t care about it than do.  Your passions are someone else’s miscellaneous stuff.  So playing video games was useful in learning cultural humbleness.  The second thing is they got me interested in computers. They were a gateway drug to thinking about the role of computation in people’s lives. They got me interested in programming, which gave me a glimpse into the superstructure of software. And they’ve given me an enormous amount of existential joy, which I think doesn’t get talked much about. Since video games have been under assault for so long as a waste of time, people have had trouble expressing what it is that is joyful about them.  And there have finally been a bunch of intellectuals who have begun to grapple about what’s good about games—not about what they teach you or if they improve your hand-eye coordination or working memory—they are asking as a philosophical enterprise what are they good for?  Why do we love them?

Regarding gaming and problem solving…I think games are a fantastic opportunity for illustrating a couple things that educators often complain they have trouble getting kids to understand. One of them is the scientific method. We talk about how if you’re confronted with a problem to generate hypotheses and do an experiment to figure out whether your hypothesis matches reality. Collect your data, refine your hypothesis, and do it over and over and over again…But it’s hard to get kids to really understand that because we give them these mock experiments to run where the results are already known…We never give them a really invisible problem and ask them to make the rule set visible. We never tell them you need to figure out whether the Higgs-boson exists. They don’t have the tools to do that. We’re bad about giving them problems with invisible rules that they are excited about uncovering. And until you can do that, they’ll never really understand what is powerful about the scientific method.”

8. Be Willing To Adapt Your Thinking Strategies

“I’m pretty optimistic about the adaptability of our thinking strategies.  For example, I am a big marginalia taker in books.  It’s how I make sense of a book.  And you could say there’s a wonderful kinetic feeling to that and I write more slowly than I type, so am I encoding that knowledge in a better different way?  And you can do these swoopy little cool connections where this part is connected to that part.   And there’s this spatial memory about where it is in the pages, and that’s lost when you work digitally, right?  But on the other hand, when I take notes on my Kindle, I can move a little more quickly when I’m typing so I put in a longer and more thoughtful idea, sometimes I’ll even write two paragraphs, which you can’t do in the margins in a book.  And more importantly you can reencounter those notes by putting them into a database, and when I search them I can find notes that I had forgotten I had taken from a book three years ago. 

Recently I’ve been Tweeting couplets from Alexander Pope’s essay on man, because he’s one of my favorite poets, in the 18th century he’s my overall favorite poet, and I read it on the Kindle.  So I kept on highlighting these wonderful couplets.  And so I called up the notes and I’ve been Tweeting these couplets.  And there’s no way in hell I would do this with my paper book.   I would literally forget it was there.  I do 50% of my notation in paper and 50% in Kindle and I don’t feel there is a big difference in the quality of my thinking, only that it’s easier to encounter what I wrote in the digital format.  And that reencountering is so explosive in value.”

9. Use Technologies To Amplify Your Intelligence

“I absolutely think that writing concisely and pithily is more recognized as a value now than it has in some time.  We have some tools now that encourage pithiness, for example Twitter.  People mocked Twitter for “what can you really say in 140 characters?” but I think what we’ve discovered is that people can say delightful things, it forces them to boil what they want to say down to the absolute nut of it, it forces them to be incredibly witty.  As Shakespeare wrote, “brevity is the soul of wit.”  An aphorism itself that would fit perfectly into a Tweet with room left over.”

Interested in more things Clive Thompson has to say?  Read the full interview here.

© 2013 by Jonathan Wai

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Note: This article originally appeared on Psychology Today.

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