Scott Barry Kaufman on Creative Brains

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Synopsis

At PopTech 2013, Scott Barry Kaufman unravelled some of creativity’s mysterious origins with the help of brain scanning equipment.

At PopTech 2013, Cognitive psychologist Scott Barry Kaufman (co-founder of The Creativity Post) unravelled some of creativity’s mysterious origins with the help of brain scanning equipment. “Depending on what you are creating — the stimulus, the content — and what stage of the creative process you are in, different brain areas are recruited to help solve the task.”

Tags: creativity in science, creativity measures, creativity research, scott barry kaufman

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